Why NalcoLeads.com?

My best friend asked me that just yesterday.

And why not dropshipping or affiliate marketing like what I used to write about. I mean I still do affiliate marketing for a number of products I find of good quality, and sometimes I do think just “focusing on one affiliate business” where people buy through my affiliate links is so much easier than doing lead generation sites and personally prospecting and reaching out to business owners to send leads first then close them after.

Cos it’s more work and more in-person sales – which is a little unnerving at times.

The last few days I did think about why lead gen and NalcoLeads.com as opposed to affiliate marketing, and in the first 5 minutes, I did think that I should focus on affiliate marketing – that was probably my reactive feeling setting in.

Then only my brain started moving, yes I have to prospect, close and manage the clients BUT

  1. The skill of building exclusive lead gen assets is a skill that I can apply anywhere in the world where there is businesses and business owners who wants more leads for their business – ie this business is evergreen and will always be here
  2. I own the lead-generating assets. Unlike affiliate marketing or dropshipping, where I will be at the mercy of the affiliate or dropshipping product owner or manufacturer, who can change their terms anytime, or cut their affiliate commissions (like how Amazongeddon can cut up to 80% of their affiliate commissions in April 2020). When I own the assets and send leads to business owners who appreciate these leads and want more, I am the asset owner and deal maker. It’s easier and cleaner this way.
  3. It’s just simpler – any business owner gets this business in a heartbeat. And it’s so easy to share and understand over the dining table and over a cuppa coffee. No need for complicated explanation about affiliate marketing, kindle publishing, thousands of SKUs and products and inventory management
  4. Low competition – is much much much simpler and smaller. In affiliate marketing, you tend to compete with the entire world. With local lead gen, it’s much smaller as it’s so local and there are so many businesses and business owners who wants more leads.

And still there is a number of benefits I hadn’t written down, but that’s the general highlights.

It’s simple and it adds value to businesses and business owners today, locally.

Less Affiliate Marketing, More Asset Accumulation / Building

I’ve been doing and focusing less on affiliate marketing (still doing some, but less focus) due to my nagging sense that affiliate marketing leaves us affiliate marketers at highly exposed risk to affiliate owners or business owners with affiliate programs.

Yes, the upsides are many:

  • no need to create products / services (already done, and proven)
  • no need for customer service etc

But there are a few core downsides:

  • affiliate owners / business owners can change the name of the game anytime and anyhow they wants to
  • they can withhold payments or skim payments etc

And lots of more stories.

Yes, there are a number of successful affiliate marketers out there, but those that are successful, there are many many more unsuccessful ones.

Hence my conclusion is to go back to basics: building and accumulating assets that I can easily understand and control and provide value –

  1. my involvement and time is largely consumed by my work in Phoenix Rehab since I joined them in June 2019, and I’m building the team to be multi-location clinics with multiple clinicians and front desks and more
  2. started NalcoLeads.com where I serve and partner with local business owners and build very niche and local lead-generating sites to drive them business leads. This is something I have been doing anyway for a long time already, so it’s just right up my interest and alley. In fact, what’s more exciting is that I’ve already spoken with a business owner and he has unhesitatingly replied me, at point blank, that he will do rev-share with me for the businesses I send his way (of course due to the current lockdown/circuit breaker I cant, so just will keep adding to the lead generating site for now)
  3. participating in my book publishing works at least once per month or once every other month to build a portfolio of ebooks

Of course, I will help my wife as best I can in our group works collectively as Nalco Group, and I am happy that I am gaining more and more clarity and focus with time, experience, thinking and meditations.

The goal is still the same:

  • seeking and serving God, Jesus and Holy Spirit the best I can in my life, businesses, roles and responsibilities, the truest way possible
  • to continue building the passive income lifestyle by method of serve more value, earn more, invest more, live more, and repeat
  • to continue discovering more about myself, building a legacy worth leaving behind for the kids and the future generations

Amazon Associates (Affiliate Program) Slicing Their Commissions…Again.

I hadn’t said this yet, but I’m scaling back a little on my affiliate work over the last couple of weeks and even months.

I’m a little tired of them, that’s why I hadn’t been paying attention to them, until today where I’ve been hearing on how Amazon Associates (it’s Amazon’s Affiliate Program) is slicing their commissions by up to 80%.

Yep, they’re just telling affiliates that they don’t need them.

In a sense, that’s true, because of the way Amazon business is structured and built – it’s big enough and with many diverse moving parts that they can afford to not care about affiliates anymore (ugh, this reminded me of some corrupt groups that I’ve had the blessing to come across…where they don’t care and just do what they feel or want to do).

If anything, this is something that I’ve felt for some thing, where affiliates can be at the mercy of the owners of affiliate programs (then again, that’s why smart affiliate marketers and agency will diversify their income sources beyond just a couple of affiliate programs, and even then one can diversify beyond different industries other than the common retail such as Amazon).

If you’re an affiliate marketer, be it beginner or not, remember to keep testing your income streams and keep adding new ones to your portfolio, not only to hedge yourself against a stream from drying out, but to test to see if there are better and better solutions for your readers and clients =)

That is always been the “proper” way to entrepreneurship – doing diligent ongoing research and development, to develop and provide better and higher value product and services to your clients.

Circuit-breaker aka Soft Lockdown In Singapore 2020

So it has begun, the soft lockdown aka circuit-breaker in Singapore beginning 7th April 2020 and lasting till 4th May 2020, exactly four (4) full weeks at this point in writing.

All because of a pandemic and plague that has affected the whole world (currently more than 1.3 million individuals have been infected, with tens of thousands death, and more to come possibly).

The streets are harrowingly quiet, in stark contrast as to how it normally is, no longer the robust hustle-and-bustle activities can be seen or heard anywhere, and with the possibility of extension (if you refer to Wuhan’s lockdown, Wuhan was hard lockdown for 2 full months) to curb the local linked and unlinked COVID-19 cases.

Everyone, please stay safe during this time.

  1. Work from home if possible.
  2. If going out, wear surgical-grade or N95 masks.
  3. Stay at least 1-2 meters away from the non-household/family individuals
  4. Don’t go visiting other households, even family.
  5. Avoid especially the elderly, as they’re at higher mortality risk to COVID-19

Money and career can be earned back and restarted again, but our body and health – it’s the only one we have.

Stay safe, stay alive, and spend time with loved ones during this time.

God bless you, I love you and talk soon.