persistence

Everything I Have Comes From Two Boring Decisions.

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Almost everything you have today — your health, your money, your business, the shape of your marriage and life — traces back to a surprisingly small number of decisions. Two or three, often. The rest was downstream. Most people never do that trace. They can’t tell you which of their thousand moves actually mattered and … Read more

Finish or Let Go

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(Previously named The Battle To Finish) There are two ways to never finish — and they look like opposites. Everyone celebrates the start. You announce the business and people cheer. You launch the thing, open the tab, pitch the idea, plant the flag. Starting feels like progress, and it photographs well. Almost nobody throws a … Read more