The Order Everyone Gets Backwards

Most people try to acquire their way into becoming. Buy the car, wear the watch, and somewhere in there, become rich. It runs in that order in their head: have the stuff, and you’ll be the thing. It’s backwards, and it doesn’t just fail — structurally, it can’t work. You’re trying to install a result … Read more

Finish or Let Go

(Previously named The Battle To Finish) There are two ways to never finish — and they look like opposites. Everyone celebrates the start. You announce the business and people cheer. You launch the thing, open the tab, pitch the idea, plant the flag. Starting feels like progress, and it photographs well. Almost nobody throws a … Read more

Convincing Is Not Correct

(Previously titled: If You Don’t Kill This Voice, It WILL Kill Your Calling and Fire) The most dangerous voice in your head isn’t wrong about your work. It’s wrong about you — and you keep believing it. There’s a voice in your head. You know which one. It doesn’t shout. It waits until you’re tired, … Read more