fear

How I Know When Thinking Is Done (and it’s time to act)

by

(Previously called “Centipede’s Dilemma) Thinking is my edge. So I had to learn exactly when to stop. There’s an old parable about a centipede who walks perfectly well — until a frog asks her which leg she moves first. She stops to think about it, and never walks again. She analyses herself into paralysis. Most … Read more

Finish or Let Go

by

(Previously named The Battle To Finish) There are two ways to never finish — and they look like opposites. Everyone celebrates the start. You announce the business and people cheer. You launch the thing, open the tab, pitch the idea, plant the flag. Starting feels like progress, and it photographs well. Almost nobody throws a … Read more