systems

The Plaster Over the Fracture

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If a patient walks in with a fractured bone and you strap a plaster over it, the photo looks fine. The patient looks treated. Everyone in the room gets to tell themselves something was done. And the fracture goes right on being a fracture underneath — quietly getting worse — until the day it announces … Read more

The Boring Stuff I Do During Downtimes Are What Makes Things Work

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When the business hit its usual seasonal trough, the people who’d acquired it lost their nerve. I didn’t. Not because I’m calm by temperament. Going through quieter sales / rougher times…is still rough on my soul lol. But it’s precisely because I’d seen this exact dip before, every year, and I knew what it was. … Read more