Financial Independence with Business as Accelerator
The real decisions behind building and running companies — hiring, scaling, systems, the hard money calls — shown with the reasoning underneath, not just the outcome. The operator’s manual I wish someone had handed me.
This year we opened clinic four. Clinic five was meant to open this month. As I write this, it’s only just starting renovation. Around the time clinic four opened, I wrote down a rule for myself: nothing new until both have at least twelve months of operating data. That puts the next expansion well into … Read more
When I raised prices this year, the default was obvious. Push every option up by the same amount. Put the full menu out. Let patients choose. That’s how almost everyone does it. I think it’s backwards. Three prices that point We price three session lengths: 30, 45 and 60 minutes. The 45 is the one … Read more
If a patient walks in with a fractured bone and you strap a plaster over it, the photo looks fine. The patient looks treated. Everyone in the room gets to tell themselves something was done. And the fracture goes right on being a fracture underneath — quietly getting worse — until the day it announces … Read more
When the business hit its usual seasonal trough, the people who’d acquired it lost their nerve. I didn’t. Not because I’m calm by temperament. Going through quieter sales / rougher times…is still rough on my soul lol. But it’s precisely because I’d seen this exact dip before, every year, and I knew what it was. … Read more
A cafe near my kids’ previous pre-school used to be our weekday breakfast spot — $8 to $10 every morning, then we’d drop the kids off next door in school. One Monday I peeled a chicken wing for my kid and realised it was Friday’s. Re-fried, dried out, sitting in oil that had been recycled … Read more
When I was selling MLM products years ago, I made sales. Real ones. Money changed hands. My uncles bought. My aunties bought. Friends bought. And every sale felt like proof. Years later I understood what had actually happened, and it’s one of the more uncomfortable things I’ve had to sit with: they didn’t buy because … Read more
There was a stretch of years where I thought I was an entrepreneur during the earlier stage of my life. I had business cards. I had a “team.” I had products to move and a compensation plan I could recite from memory. I went to the meetings. I made the calls. I sold to my … Read more
In 2007 I was 25 — broke, about $5,000 deep in credit card debt, and walking down a hospital corridor I’d walked a thousand times before. Somewhere along that corridor, something landed on me. Not a voice. More like a picture: if I kept doing exactly what I was doing, nothing was going to change. … Read more
Outwork the competition. Outlast them. Out-grind everyone in the room. …was trying harder. You’ve heard it. I didn’t just hear it — I built my early years on it. When I was younger, I was certain that breakthroughs were a function of force. Work harder. Pray more. Push, and push, and push again. Out-hustle every … Read more
(Previously named The Battle To Finish) There are two ways to never finish — and they look like opposites. Everyone celebrates the start. You announce the business and people cheer. You launch the thing, open the tab, pitch the idea, plant the flag. Starting feels like progress, and it photographs well. Almost nobody throws a … Read more