Financial Independence with Business as Accelerator
When I raised prices this year, the default was obvious. Push every option up by the same amount. Put the full menu out. Let patients choose. That’s how almost everyone does it. I think it’s backwards. Three prices that point We price three session lengths: 30, 45 and 60 minutes. The 45 is the one … Read more
I’ve had a date in my head for years. Fifty. Not to stop working. The goal was never to stop. It’s to stop being forced to work for money. At fifty the obligation ends. The work I choose doesn’t. For most of those years I treated fifty as a money question. Hit the number and … Read more
When I started thinking about turning what I know into products, my first filter was simple. Will this help my competitors? If yes, shelve it. That filter caught real things. It also caught things it shouldn’t have. And it let me off the hook on things I didn’t want to do anyway. Two variables, not … Read more
It’s firstly maths, followed by mindset. Or mindset first, then maths. In this essay, I focus first on the maths/arithmetic part of it. Most people treat financial freedom like a feeling they’re waiting to arrive — a someday, a vibe, a number so large it stays abstract. It isn’t a feeling. It’s one equation, and … Read more
Almost everything you have today — your health, your money, your business, the shape of your marriage and life — traces back to a surprisingly small number of decisions. Two or three, often. The rest was downstream. Most people never do that trace. They can’t tell you which of their thousand moves actually mattered and … Read more
There’s a move some people make that took me years to name precisely. They have a bad day, or a bad season. Something at work, something in their own life — nothing to do with you. And instead of carrying it, sitting with it, or owning it, they find a surface to discharge it on. … Read more
There’s a particular kind of person I’ve spent real time around, and the pattern is always the same: the harder they feel something, the more certain they become they’re right. The intensity alone is the proof, to them…JUST BECAUSE they feel it strongly — therefore to them, it’s real and true, therefore you owe them, … Read more
A couple of years back, I clipped a stranger with my bag once. An accident — I lifted it, it swung wider than I’d judged, and it caught the woman behind me, out of my blindspot. It’s my fault, and I should have checked before lifting my bag (though allow me to add also…not sure … Read more
Early in my career, a manager decided I should go. Not fired — pushed. Pressured to back down or get out. Around the same period of my life, joint ventures with a couple of friends flipped over, a few times. A business stint went sour. None of it gradual — the kind of news that … Read more
There are three of you. I learned this the expensive way. What I traded without noticing When I started building businesses in 2008, I went all in. Learning, refining, keeping things afloat. I told myself it was a season. The bill arrived in pieces. My body first. I went from a fit 75kg to an … Read more