A Just Cause is linked to our WHY, our noble purpose for being. Our WHY comes from our past—it is our origin story and it is who we are. Our Just Cause is our WHY projected into the future – Simon Sinek
One of the most important things, integral to progress, meaning, growth (and of course, the byproduct of money and good success), is to determine your just cause, and as Simon shared, your Just Cause is very connected to your WHY.
He explains it beautifully as mentioned above:
- Our WHY is usually derived from our past, what we have gone through, our origin story that gives our why and purpose and who we are…
- and this WHY then becomes our focus and cause into the future
Basically one’s Just Cause also is one’s reason for existence (or also known as purpose) GIVEN one’s WHY.
Simon continues by expanding the idea giving 5 standards / criteria to a Just Cause:It must be 1) for something, 2) inclusive, 3) service oriented, 4) resilient, and 5) idealistic.
Table Of Contents
It serves as a positive and specific vision of the future.
While being against something may be effective in rallying people, it doesn’t inspire and it won’t last. A Just Cause is what you stand for rather than what you stand against.
It is open to all those who wish to contribute.
A Just Cause attracts people from diverse skillsets. Too often visions and missions are tied to a specific product or activity. If your stated purpose is about the technology or sales, for example, then it is mostly designed for engineers or salespeople. Everyone else who is not an engineer or salesperson may feel like, or even be treated as, second-class citizens. A Just Cause inspires all to make their worthwhile contributions and feel valued for it.
The primary benefit of the cause has to go to those other than you, the contributors.
For example, if you go to your boss for career advice, the expectation is that the advice you receive will benefit your career. If your boss gives you advice that benefits their self interests, they are not service oriented. This extends to organizations, leaders and investors. The products and services an organization develops must be designed to primarily benefit their customers, not the company itself. If you are a leader, your leadership has to benefit the people in your span of care. And, if you are an investor, the investments you make have to benefit the company with which you are investing. Of course, you can expect a return on your investment, but it must be of secondary benefit. The primary benefactor of the investment is the recipient, not the investor.
Be able to endure political, technological and cultural change.
Again, if you define your Just Cause based upon the prevalence of particular technology or a specific product and there is a market change, your Just Cause will not last.
Big, bold and ultimately unachievable.
It’s not about becoming the biggest, the best or number one. It’s not about reaching some arbitrary revenue target, even if it is huge. It is about pursuing something that is infinite—for all intents and purposes you will not ever attain it. It is, indeed, a vision and not a goal. And as you make progress toward that better future state you imagine, you will be able to feel and measure your momentum. A Just Cause is an ideal. It is something so noble that we would be willing to devote our lives and careers toward advancing it. And, when our careers are over, the Just Cause can live on and serve to inspire further progress; that can be our legacy.
Most people and organizations do not write good vision or mission statements, not because they are bad people, but because we do not yet have a standard definition or guidelines. We are hoping that this framework helps you cast a Just Cause that inspires people for the long run. And, remember, it is the leader’s job to ensure people feel a part of something—not that they simply have a part in something. Inspire your people, and they will inspire you.
With that, my own personal WHY / JUST CAUSE:
To help individuals achieve freedom and good success, starting with financial freedom through personal development, entrepreneurship, and leadership; for the purpose of building and living a life of Good Success, where we as individuals will pursue good; do what is good and important to them and for the betterment of their families and societies; and leave a good legacy of a life well lived and whose teachings, philosophy and memories will last forever, for the glory of God.
Funnily enough, it’s back one circle – we all still need to build sources of passive income for financial freedom; and as we do so, we do it well and good without hurting anyone.
What’s your Just Cause?
I’m the founder and writer here at NigelChua.com; as well as serial entrepreneur, therapy business entrepreneur, digital entrepreneur, investor and also happy husband, father and Christian. Loves good success and freedom.
Learned early in life on importance of making more and entrepreneurship. Started and sold off a business for 7-figures; built another 7-figure one and growing it further, as well as building/investing into other businesses.
I help and consult people how to diversify their income by starting offline or online business to create financial freedom for themselves plus achieve balanced good success in their lives.