Prioritizing doing right and good is always right and good, no matter how difficult or unpopular it is.
And the upside is right and good leads to more right and good later (boomerang effect) which tends to grow rather than tear/break-down.
What’s the point of doing things the wrong way?
Or choosing the easy path but not good path?
There is no merits in doing that at all.
Doing right and good is the easiest and sustainable approach to life and success.